This question is always being asked. “Is SEO a worthwhile investment”?
The truth is, this is a very good question. As a matter of fact, this question should be asked with each marketing initiative. Is it worth investing in Paid Traffic? How about Social Media, trade shows as well as networking events you go to?
In terms of ROI, Search Engine Optimization or SEO receives a negative feedback. This is simply because it can be hard to understand SEO (how can you decipher 200 various ranking factors?). Also, it takes time to produce results, and it is hard to know if it is effective or not when not using proper analytics.
However, your business should not disregard something as powerful as SEO. It is worth investing your time and marketing money, and here are 3 facts as proof:
89% of the users search for information on businesses, products and services before making a purchase.
It may have been quite some time since you last used the Yellow Pages to find a service or an Encyclopedia to search for a business. That’s thanks to the search engines.
The Yellow pages is continuing to plunge quickly (though there are people that still use them) and there is enough proof to this. Search engines are fast becoming a way to find everything. Remember when you “Googled” something while waiting at a stoplight. It is wise to say that search engines are the “Yellowpedia” of today.
According to the data collected, online search engines are the latest mechanism used to find information. In case you want your business, product or service to be seen in the search results organically (without paying for it using Ads), this is possible with the help of SEO.
SEO is a worthwhile investment because:
It is the main pathway to create awareness for your business.
For every second there are 40,000 searches.
Can your business profit from the 1.2 trillion searches on Google each year?
Consider the number of times you Google every day. Is it 1, 2, 5 or 20? It is hard to keep track, isn’t it?
There are 40,000 searches every second, 3.5 billion every day, and 1.2 trillion every year (that is too much googling). This kind of volume lets me remember the value of SEO.
SEO is a worthwhile investment since… People use Google much more than you imagine. Though SEO is slow, it is 100% worth investing in.
A lot of people:
- use search engines to find information;
- use them more each day;
- are wiser when it comes to the things they search for.
To make the most of this large number, search engines must love you. For Google, Yahoo and Bing to love you, you need to invest in SEO.
Is SEO a worthwhile investment? Definitely. Even if SEO is slow (you cannot expect a 30 day result) and feels like black magic (which is not, incidentally) do not be intimidated.